PRIVACY POLICY

PRIVACY POLICY

This Privacy Policy describes how bastard®. (“we”, “us”, “our”) collects, uses, and shares your personal information when you visit, interact with, or make a purchase from our website (the “Site”) or otherwise use our services (the “Services”). By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

Section 1 — Information We Collect

When you use our Services, we may collect the following categories of personal information:

• Contact information (such as name, email address, phone number, billing and shipping address)
• Order information (such as items purchased, order history, payment status, returns and exchanges)
• Payment information (such as payment method details; payment processing is handled by our payment processors and we do not store full payment card numbers)
• Account information (such as login details if you create an account)
• Customer support information (such as messages you send to us)
• Device and usage information (such as IP address, browser type, device identifiers, and pages viewed)
• Cookies and similar technologies (used for site functionality, analytics, and advertising)

Section 2 — How We Use Your Information

We use your personal information to:

• Provide and operate the Services, including processing payments, fulfilling orders, shipping, returns, and customer support
• Communicate with you about orders, updates, and support inquiries
• Personalize your experience and improve our Site, products, and Services
• Prevent fraud, detect security issues, and protect our business
• Conduct analytics and measure performance of marketing and advertising
• Comply with legal obligations and enforce our terms and policies

Section 3 — How We Share Your Information

We may share your personal information with third parties as needed to provide the Services, including:

• Ueeshop (our ecommerce platform)
• Payment processors (to process payments)
• Shipping carriers and logistics partners (to deliver your orders)
• Service providers who help us operate our business (such as analytics, customer support tools, email/SMS providers, fraud prevention, and advertising partners)

We may also share information to comply with law, respond to lawful requests, protect our rights, or in connection with a business transaction such as a merger or acquisition.

Section 4 — Cookies and Advertising

We and our partners may use cookies and similar technologies to operate the Site, remember your preferences, understand how the Site is used, and deliver advertising. You can manage cookies through your browser settings. Disabling cookies may affect Site functionality.

Section 5 — Your Choices

You may have the following choices regarding your information:

• Marketing emails: You can unsubscribe using the link in our emails
• Marketing SMS (if offered): You can opt out by following the instructions in the messages
• Account information: You may request access, correction, or deletion as described below

Some information may be required for us to provide the Services (for example, fulfilling an order).

Section 6 — Data Retention

We retain personal information as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of information and why we collected it.

Section 7 — Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no security system is perfect, and we cannot guarantee absolute security.

Section 8 — International Transfers

Your personal information may be processed and stored in countries outside your region, including the United States and other locations where our service providers operate. Where required, we take steps designed to provide appropriate safeguards for such transfers.

Section 9 — Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children.

Section 10 — Your Rights

Depending on where you live, you may have rights to request access to, correction of, or deletion of your personal information, or to object to or restrict certain processing. To make a request, contact us using the email in the Contact section below. We may need to verify your identity before responding.

Section 11 — Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or operational needs. The updated version will be posted on our Site and will be effective when posted.

Section 12 — Contact

If you have questions about this Privacy Policy or want to make a privacy request, contact us at customerservice@forbastards.com